Head of Growth

Job description

As Head of Growth, your goal is to boost the growth of Productpine through online channels, offline channels, and product-led growth. By doing so, you enable brands to achieve more growth in their direct-to-consumer store at Productpine, so that these brands can increasingly be discovered by consumers. You will grow the sales of global consumer brands on the Productpine platform, ranging from consumer electronics, fashion, home, design to cosmetics.

Productpine is seeking a data-driven individual that combines an analytical mindset with endless creativity to pursue high platform growth. This individual is proactive and has excellent verbal and written-communication skills. Furthermore, this individual has hands-on experience in performance marketing and A/B testing. Business Developer for the Dutch market with a passion for sales and brand partnerships. The successful individual will be able to work together with the Product and Engineering team to explore, set-up and analyze product-led growth opportunities. This individual is high in energy and works extremely efficiently to get the job done.

You will be part of a growing team of Marketeers and report directly to Productpine’s CEO. Additionally, you’ll work closely together with the Head of Marketing, a Digital Marketeer, the Product Team and the Design Team, who will assist you in executing product-led growth strategies and boosting the sales of our brand partners. Exciting stuff, right?

Your responsibilities

Setting-up and owning the growth strategy for the business with the goal of increasing customer acquisition, conversion and lifetime value across marketing channels
Own and be accountable for growth KPIs, while monitoring and steering on e-commerce metrics such as LTV, CAC, returning customer rate, cross-sell ratio and payback ratio;
In-depth analysis of growth data, forecasting and scenario-planning of;
Define and develop our main growth opportunities and strategies based on data, customer insights and experimentation;
Managing multiple performance marketing contractors and agencies, set budgets and targets to increase sales and cost-efficiency across all channels (Facebook, Google, Youtube and others);
End-to-end management of e-mail marketing and CRM in collaboration with the Marketing team;
Customer journey A/B testing and conversion rate optimization to optimize the performance of the platform, in close cooperation with the Product, Design and Engineering team;
Identify new opportunities for growth, such as product-led growth, referral programs and many more;
Work in partnership with the Design and Product team for quick-deployment and iteration of growth strategies on- and off platform;
Continuously optimize, test, iterate content and copywriting across channels and work with the Design and Marketing team to deliver best-in-class ads and advertising strategies;

Who are you?

You are fluent in written and spoken English. Dutch language is a plus;
Strong communicator with excellent writing skills, including the ability to write customer-focused copy;
HBO or University degree, preferably in a business, marketing, economics, data, or mathematical study;
A data-driven, analytical mindset combined with endless creativity. You are obsessed with growth, measuring growth and pursuing creative ways to grow;
3+ years of experience in B2C e-commerce, with a specific focus on driving growth, customer acquisition and/or retention. Experience of working at marketplaces or platforms is a plus;
Hands-on experience with (some, not all of) Facebook Ads, Instagram Ads, Youtube Ads, Google Ads and E-mail Marketing;
Experience with Google Analytics and conducting A/B tests through tooling. Confidence with other quantitative and qualitative marketing research methods;
You are continuously looking to improve the efficiency and quality of your work;
Able to lead a project from start to finish, meeting deadlines and producing on-brand quality output;
Ability to seamlessly work together with Marketers, Designers, Product Owners and Engineers;
Way of working based on strategic thinking combined with a focus on continuous improvement and an experimental mindset (keywords: MVPs, build-measure-learn, split testing, etc.).

What we offer

A competitive salary according to experience and a good benefits package;
Flexible working schedule;
An informal and international environment, with a bright and young team;
Remote working model but opportunity to go to the office in Amsterdam;
The opportunity to grow in a fast-growing company;
The autonomy to initiate and execute projects to drive a start-up’s growth, with guidance and support from the management team;
Feeling like you’re part of one of the largest and most important movements in the commerce space, that truly adds value to the world;
The freedom and responsibility to make a real difference.

Who we are

Productpine is a fast-growing Amsterdam based start-up. We envision a world in which brands thrive instead of retailers. This world is better for our precious environment, for millions of consumers that are looking to improve their lives, and for thousands of brands that are so passionate about telling the stories behind their amazing products. To get there, we make direct-to-consumer sales 80% cheaper for brands, so brands can increasingly sell directly to customers without middlemen. We’re doing this by building a next-generation marketplace, empowered by advertising technology that allows brands to share advertising costs. We then help brands to invest their savings to improve our planet.

Our team.

Although our team is geographically distributed, our office is in the city center of Amsterdam, alongside the canals and next to lots of urban hotspots and great restaurants. It’s just a 15 min. walk from the central train station, and it is easily accessible by bike and public transport. For most of us, Productpine feels like a second home where you can just be (and develop) yourself to get the best out of yourself.

Our core values.

We’d love to get in touch with candidates that blend well in our young and tight-knit team. We expect you to be entrepreneurial by taking complete ownership over your tasks and role, while being proactive and curious. You are solution-orientated and communicate honestly, directly, and openly with others. Your resilience allows you to cope well with difficulties and changes, since you remain positive and future orientated. More importantly: you have a lot of passion about what you do, because you are optimistic and full of energy and ambition. Let’s push those boundaries together.

Entrepreneurial

You’re willing to take action and do not sit still when something has to be done.

Solution-Oriented

You choose to focus on solutions, rather than to be stuck with problems.

Sincerity

You take responsibility for your actions and have a deep desire to be genuine.

Resilient

You remain positive, future-oriented and strong during challenging situations.

Passion

You believe in what you do and take satisfaction in exercising your discipline.

We have abig

announcement.

We have raised 2.5M EUR Seed funding from established investors

We have raised seed funding from established investors (previously invested in Pinterest, Square, Classpass, Wish, GoStudent, Shipbob), well-known entrepreneurs (HomeToGo, Afterpay, Binckbank) and senior executives (eBay) to help direct-to-consumer brands thrive and consumers improve their consumption decisions. With 90 active brands on our platform and over 600 brands in the waiting list, we are entering a period of rapid growth and are inviting you to be part of it.

We'd love to get in touch and can’t wait to hear from you.

Share your motivation and resume and apply here!

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